Your Trusted Friends
The article “Your Trusted Friends”, taken from Fast Food Nation: The Dark Side of the All-American Meal gives us an idea of what Roy A. Kroc and Walt Disney used in their companies to become as successful as they have become, also it informs us of how the strategies used by both men have shaped our seller/consumer relationships today. The article focuses on the two franchises of McDonalds, and Disneyland/Disneyworld, the strategies that both men used to create such wonderful attributes to the world are revealed. The target of children plays a big role in how both of the companies have become so popular, it was mentioned by Schlosser, “Indeed, market research has found that children ofted recognize a brand logo before they can recognize their own name” (766). The article explains how the market industry has grown an overwhelming size over the past few decades, from more than newspaper articles, to commercials, to now even advertising in schools. It is explained that the success from both of the companies has also influenced many other establishments to keep up in the dog eat dog industries. Schlosser overall discusses the road to success and the amount of influece that companies have on one another. Although many people in society could agree that some of the techniques used are not always the most ideal or the best for our society but this explains the logic and most useful ideas that helped companies go straight to the top.